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David Hayton: Mazda UK Dealer Group of the Year

Mon 19th Feb 2024

Dealer of the YearIn the world of automotive excellence, achieving distinction is not just about selling cars; it's about creating relationships, understanding customer needs, and delivering services that go above and beyond. It's with immense pride and a sense of profound accomplishment that we, David Hayton, announce our recent accolade as the Mazda UK Dealer Group of the Year. This award is a testament to our unwavering dedication, hard work, and the ethos that permeates every facet of our operations across the Carlisle, Kendal and Southport areas.

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The Competition

This year, the competition was fierce. We were up against numerous esteemed dealership groups, each with their strengths and achievements. The criteria for the award were comprehensive, evaluating not just sales performance, but a holistic view of dealership success including customer satisfaction in sales and service, renewals and service loyalty, lead management, profitability, Mazda approved used car sales and local business sales. It was a challenge that required not just meeting the benchmarks, but consistently exceeding them.

Our Journey

Our journey to this accolade was not just about selling cars; it was about how we sold cars and how we serviced our customers. We understood early on that to stand out, we needed to excel in every category. Sales performance has always been a strong point for us, driven by our passionate sales team and their in-depth knowledge of the Mazda brand and its offerings. But we knew that to be the best truly, we needed to ensure that our customers' satisfaction was at the heart of everything we did.

Customer Involvement

In customer satisfaction, both in sales and service, we have strived to create an environment where every customer feels valued and understood. Our team is trained not just on the technical aspects of our vehicles but also on the importance of empathy, listening, and responding to customer needs. This approach has not only helped us achieve high satisfaction rates but has also fostered a sense of loyalty among our customers, leading to impressive renewals and service loyalty statistics.

Lead Management

Lead management and the ability to effectively convert inquiries into sales have been another area where we've set ourselves apart. Through the use of advanced CRM tools and a proactive approach to follow-up, we've ensured that every opportunity is noticed. This, combined with our focus on maintaining profitability while delivering value to our customers, has helped us build a sustainable business model that benefits everyone involved.

Our commitment to the Mazda brand is also evident in our approach to Mazda approved used car sales. We understand the importance of trust when it comes to purchasing a used vehicle. By ensuring that each car meets Mazda's rigorous standards, we've offered our customers peace of mind and reliability, further strengthening our relationship with them.

Local Business Sales

Local business sales have been another area of focus for us. We've worked hard to build strong relationships within our community, understanding the unique needs of local businesses and offering tailored solutions that help them succeed. This approach has not only helped us expand our customer base but has also allowed us to contribute to the economic well-being of our community.

Exceeding Expectations

Winning the Mazda UK Dealer Group of the Year Award is a milestone that fills us with pride, but more importantly, it serves as a reminder of our commitment to excellence. It's a motivation to continue innovating, improving, and exceeding the expectations of our customers and the standards set by the industry. We're grateful to our loyal customers, dedicated team, and the Mazda brand for allowing us to achieve this honour. As we look to the future, we're excited about the opportunities to further elevate the customer experience and continue setting benchmarks in the automotive dealership industry.

To all our customers and the entire team at David Hayton, this award is for you. Thank you for making us Mazda UK Dealer Group of the Year. Here's to many more years of success, innovation, and unparalleled customer satisfaction.

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